Bring your friends and come enjoy a flower themed cheese feast fit for any gardener! Come enjoy fresh cheese & fresh flowers from Venissimo Cheese. Venissimo Cheese was founded by Gina & Roger Freize in San Diego in 2004. But it almost never opened...The owner of the retail space we wanted was not interested in splitting the large space, nor leasing a little wedge to an unknown business in an unknown industry. Who wants to buy just cheese? After spending months calling & faxing them reasons to let Venissimo in, Gina overheard that the owner would be at the site on a certain day. So she snuck in with a cheese plate to let the product speak for itself. Needless to say, the owner was convinced & agreed to lease the space the very next day!